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As a beauty blogger, I have the coolest job in the world of reviewing all kinds of beauty products. It’s always a pleasure to review and learn about beauty products from Black Owned brands, and around here we celebrate Black beauty all year round. Ahead, I’ve put together a list of five Black-Owned beauty brands you should know about.

Personally, I’m glad to see more Black Owned beauty being more accessible in the stores than ever before. You can now go to Sephora or Target to shop Black Owned skincare and makeup products. It was hard to narrow down just five brands in this post, but it’s a good starting point if you’re looking to own and support some Black Owned beauty brands.

*This post contains affiliate links. Should you purchase something from these links, I may make a small commission. Thank you for your support*

Ami Cole

Ami Cole (pronounced Co-Lay) is a clean beauty brand that made its debut a couple of years ago. This makeup was formulated for melanin rich skin with healthy ingredients that focus on enhancing your glow. Products that I love (and have repurchased multiple times) are the Skin Enhancing Tint which is the perfect skin tint product for when you want to look pulled together with a natural, healthy glow. Pair that with the amazing Lip Treatment Oil, you have the perfect no makeup-makeup look. You can check out my full review on this brand on my Youtube channel:

Ami Cole- Full Review

Hyper Skin

As someone who has hyperpigmentation, the Hyper Skin brand appealed to me right away. They founded this brand specifically to treat hyperpigmentation on Black and brown skin since we have been left out of the skincare realm for so long. This brand is also a clean beauty brand which uses ingredients to treat and nourish. What I appreciate about this brand is that their products are straight forward, easy to shop and now accessible at your local Sephora. Personally, I love the HyperSkin Hyper Even Brightening Dark Spot Serum.

Photo Courtesy of Pound Cake

Pound Cake

To know me is to know I live for a good red lipstick. Honestly, finding the right shade of red is like finding a treasure just like discovering the brand Pound Cake. What I love about this brand is that they don’t do universal reds, instead going to their website, you’re prompted to take a quiz to find the most flattering shade of red for your skin tone AND your lip tone. The Cake Batter Lipstick comes in 6 shades and all have a creamy, super opaque formula that is comfortable to wear, bold and they smell absolutely delicious. Check out my rave review from my Instagram page:

Hyper Skin


Eadem is a new brand to me that I discovered while browsing Instagram. They also focus on healthy, balanced treatments for melanin rich skin. They buck the “tradition” of treating skin as one size fits all and instead have a thoughtful collection of products like the Dew Dream Cleansing Balm. This balm gently removes makeup, oil and dirt without stripping the skin or excess drying leaving you with baby soft skin.

Dehiya Beauty

“Self care as resistance” is a motto of the Moroccan inspired beauty brand Dehiya (pronounced De-hee-Yuh) Beauty. Find plant based skincare and makeup products inspired by time honored Moroccan tradition. I recently came across the Dehiya Lip & Cheek Tint which is a cream based, multi-tasking pigment that adds a flush of color to the cheeks and lips. On their website, they’ve put together “rituals”which include bundles of skincare and makeup products put together so you don’t have to guess which product goes with what, genius, right?

As I said, it was very hard to narrow this post down to just five beauty brands because there are so many that have great products. Shop Black-owned beauty all year long and let me know below which Black owned brand I should try next.


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