As the saying goes “everything old is new again”. Trends come back around every generation and while some of them need to be forgotten, the classics are always welcome. In the past year big makeup brands made it a point to put brown and black faces at their forefront (for a little while, at least). And in this time, Black Owned brands have made their names known to the masses and recently a classic has made their reentrance to the beauty game.
The Beginning of Fashion Fair
Fashion Fair Cosmetics recently relaunched their brand with fresh faces and a brand new look. If you don’t know about Fashion Fair, allow me to reintroduce them to you. Started in 1973 by the entrepreneur and media mogul Eunice Johnson, Fashion Fair was the first cosmetics line made exclusively for Black women. Ms. Johnson saw a need for cosmetics that fit the pigments and different skin tones that were not represented with other beauty brands. Fashion Fair was the first prestige cosmetics line sold internationally and in stores like Neiman Marcus. Ebony Magazine held the Ebony Fashion Tours which later ended up being called the Ebony Fashion Fair. Growing up,these fashion shows were a big deal and to be able to attend was an event within itself. The makeup the models wore in the show was glamorous, and modern. For once, models didn’t have to worry about wearing makeup too light or dark because they didn’t have anything to match their skin tone. Fashion Fair broke barriers by affirming Black Beauty, it’s truly a brand for us, by us.
Fashion Fair At Sephora
The original line was sold at major department stores and you could go and schedule a makeover at the Fashion Fair Counter. The distinct pink and gold packaging gave an air of luxury and the soft perfume scent was ultra feminine. Recently, Fashion Fair relaunched their cosmetic line online and at Sephora. The brand has the same goal of making complexion products for women of color, all of the shade ranges reflect this. The six new products in the collection include foundations, powders, serums and lipsticks. The new packaging is a sleek white with the famous gold insignia and the cream to powder foundation comes in a double compact with a mirror.
Relaunching at Sephora was a bold and very smart move for Fashion Fair. In my opinion, it gives Fashion Fair the opportunity to reintroduce it’s self to those of us who’ve loved it for years and to a younger audience as well. Currently, all of the products in the collection are online at Sephora and some limited products in stores.
The Fashion Fair Collection
Here’s a closer look at the products in the collection:
FF Iconic Lipstick -$26 Available in both cream and pearl finishes, this lipstick comes in 14 vibrant shades ranging from nudes to rich reds and berries.
FF Creme To Powder Skin – $37-The cream to powder foundation is an OG Fashion Fair product. The formula is lightweight, buildable and goes on like a second skin. This vegan formula is now available in 14 melanin rich shades.
FF SkinFLEX Stick– $37- The newest addition to the foundation line, this skin foundation gives a flawless coverage to all skin types. Formulated for darker skins, each of the 16 shades are highly pigmented. This is a medium to full foundation that blurs fine lines and gives skin a smooth finish.
FF Iconic Pressed Powder– $34– Another original Fashion Fair Product, the Pressed Powder is a lightweight, matte powder that is great for touching up your makeup or setting your face for long wear. Formulated with blue light and anti-pollution protection, this powder comes in 12 shades, made specifically for darker skin tones.
FF Set It Loose Powder– $34– A setting powder that is made specifically for darker skin tones, The Set It Loose powder sets your makeup with a soft matte finish. No worries about your makeup looking caked with this setting powder, it’s lightweight and transfer proof. The setting powder comes in 6 shades.
Check out the video of my review and try on of the FF Creme to Powder and SKINFlex foundation stick and let me know if you’ll be trying any of the new Fashion Fair Collection.